Our Vision 2026 poster was launched in October 2016. 37,000 co-created our common Vision. So, in a nutshell, it’s been a while, and the Vision project risks of becoming a distant memory for those who were involved. In the first 20 years of Decathlon, an update was made every year or two to see where we were with the Vision. Of course, this was easier when the company was smaller and more centralised in the Lille area. We will soon be 100,000 team mates, spread out across 70 countries.
The Vision project needs a big update, and now we want to go even further by opening the project to all those present in our local and global eco-systems : our customers, sports users, partners, neighbours and shareholders. However, there were plenty of things that were great about Vision 2026, and we will keep that. We intend to retain the themes that lie behind the 5 causes of the Vision 2026 exercise, and to update them.
A lot! There were many many things that were great about the Vision 2026.
Following the arrival of a new Leader, end of 2014, it was the perfect exercise that illustrated the concept of the ‘entreprise liberée’. And it worked, instigated by Michel and Amelie, and superbly lead by the masterful hand of Jiao Li!
Global wave of energetic enthusiasm, a true project that respects the spirit of Decathlon Utd. Simply taking part was awesome!
It was liberating. People dared to speak up.
We detected talent.
We broke down the barriers. It was multi-metier, multi-culture. What mattered was motivation.
Excellent methodology and training throughout the process.
An estimated 37,000 people from all over the world took part in the same event (declarative information)
The use and philosophy of the phrase to create the right posture : ‘Trust the people, trust the process’
Having a pilot leader per subject
Certain subjects may not have arisen if we hadn’t approached them in such a way (eg. Preserve to Protect) – truly collaborative
The exercise created emulation amongst our peers outside of Decathlon.
There were two annual Vision Days (Shanghai, Milan), which existed to see where we were with the Vision, and to reinvigorate energy.
We undertook two surveys which I recommend for reading :
Quantitative research (EN/FR): Do you know/live the Vision? (4255 people took part)
Qualitative research (Toplines, French only) : what do you think about the Vision and how do you live it?
The surveys were important to undertake. It gives us a good global idea of what is going on. Check these out :