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Vision
2026

WHERE ARE WE TODAY
with vision 2026 ?

Our Vision 2026 poster was launched in October 2016. 37,000 co-created our common Vision. So, in a nutshell, it’s been a while, and the Vision project risks of becoming a distant memory for those who were involved. In the first 20 years of Decathlon, an update was made every year or two to see where we were with the Vision. Of course, this was easier when the company was smaller and more centralised in the Lille area. We will soon be 100,000 team mates, spread out across 70 countries.

The Vision project needs a big update, and now we want to go even further by opening the project to all those present in our local and global eco-systems : our customers, sports users, partners, neighbours and shareholders. However, there were plenty of things that were great about Vision 2026, and we will keep that. We intend to retain the themes that lie behind the 5 causes of the Vision 2026 exercise, and to update them.

the Fives causes of Vision 2026

the Fives causes of Vision 2026

  • 1. DO WHAT I LOVE!


    “Choose a job you love, and you will never have to work a day in your life”. – Confucius
    We are 100 000 enhanced Freelancers.
    We create our own journey.
    We promote our differences.
  • 2. CO-CREATE UNIQUE PRODUCTS


    To satisfy different sport users, we create 1 000 labelled usages that are pertinent & trust-worthy.
    We co-design & co-produce innovative products with partners through an open manufacturing eco-system (100 industrial partners).
    Proud of our unique products, all users are linked together to serve the other sport users.
  • 3. @STORE IS AN AMAZING EXPERIENCE


    From stores to stories:
    we create the desire & the reason to play through a unique experience.
    We know and satisfy 100% of our users.
  • 4. BE WHERE WE ARE NEEDED


    We serve in priority the many not the few to make sports an equity, not a privilege.
    We reduce the cost to reduce the price.
    We make blue products affordable, with amazing value for money, for local sports.
  • 5. PRESERVE OUR PLANET AND ITS PEOPLE TO PROTECT OUR PURPOSE


    We make users stay healthy for longer through sports.
    We have a positive impact on the planet and its people.

WHAT WAS GREAT ABOUT THE 2026 VISION EXERCISE ?

A lot! There were many many things that were great about the Vision 2026.

Following the arrival of a new Leader, end of 2014, it was the perfect exercise that illustrated the concept of the ‘entreprise liberée’. And it worked, instigated by Michel and Amelie, and superbly lead by the masterful hand of Jiao Li!

Global wave of energetic enthusiasm,  a true project that respects the spirit of Decathlon Utd. Simply taking part was awesome!

It was liberating. People dared to speak up.

We detected talent.

We broke down the barriers. It was multi-metier, multi-culture. What mattered was motivation.

Excellent methodology and training throughout the process.

An estimated 37,000 people from all over the world took part in the same event (declarative information)

The use and philosophy of the phrase to create the right posture :  ‘Trust the people, trust the process’

Having a pilot leader per subject

Certain subjects may not have arisen if we hadn’t approached them in such a way (eg. Preserve to Protect) – truly collaborative

The exercise created emulation amongst our peers outside of Decathlon.

There were two annual Vision Days (Shanghai, Milan), which existed to see where we were with the Vision, and to reinvigorate energy.

Vision 2026

WHAT DO THE STUDIES SAY ?

We undertook two surveys which I recommend for reading :
Quantitative research (EN/FR): Do you know/live the Vision? (4255 people took part)
Qualitative research (Toplines, French only) : what do you think about the Vision and how do you live it?
The surveys were important to undertake. It gives us a good global idea of what is going on. Check these out :

  • 75% of team mates claim to know the Vision, that it exists.
  • Leaders have a positive impact on understanding the Vision. Employees who are aware of the Vision through their leaders tend to remember more of the Vision causes. Perfect understanding of the Vision therefore rises by 43%.
  • 1 in 2 team mates say that the Vision has been implemented in their team
  • In France, the Vision disappeared quickly due to the arrival and deployment of Project One France
  • 25% of team mates say that they have never heard of the Vision
  • However, 90% of team mates say that they are keen and motivated to be part of any future actions for the Vision.
  • Employees in Signed Sports are those who claim the most that the Vision has actually been applied: 35% compared with 25% overall.
  • Services employees are inspired the most by the Vision in their jobs: 39% compared with 31% overall.
  • The countries where Decathlon has been established for longer or where it has more stores are also those where the Vision has clearly found it harder to infiltrate the work done by teams and employees.
; Vision 2030 Process Discover

I participate

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